Surprise Cake is popularly known for its Surprise Cake Popping stand. Interestingly, the Surprise Cake Popping stand is an innovative cake stand that has a hidden middle component that reveals a surprise. The hidden treasure is just 6.0 inches tall with a diameter of 2.8 inches and is designed to hold a wide variety of different gifts.
The gift pod, notably, is a loaded plastic tube that shoots all varieties of goods from its middle. This popping stand is not made to hold only cakes. It can also be utilized with cupcake displays and even a store-bought cake.
Surprise Cake is an e-commerce firm with most of its sales coming from its website and the products that they publish on Amazon. The ingenious company was launched by mother and entrepreneur, Liz Charm.
Previously, Liz worked as a baker and came up with the idea of Surprise Cake when she had a compelling dream the night before her daughter’s twelfth birthday.
She managed to seal a brand-new cellphone within a plastic bag and somehow inserted it between the different layers of cake. As soon as her daughter blew out the cake, it began to ring leaving her daughter and guests stunned.
Currently, Liz works on her Surprise Cake firm full time together with her son, Jordan Long. He is an engineer and with his experience and expertise, they can develop the most innovative surprise pods, making the perfect mother-son team.
Apart from the uniqueness of their idea, Surprise Cake is willing to try many ideas that their clients pitch to them, making them highly popular in the market.
Shark Tank Appearance
Liz and Jordan went to Shark Tank with high hopes of accepting an investment of $200,000 in exchange for an 8% equity in their company. With the creative idea added to an old party trick, the Sharks were excited about this ingenious product.
When Jordan and Liz pitched their idea of selling pre-made and packaged cakes to clients, the Sharks did not appear to take the bait, quickly losing their interest in the idea. Between that and the high valuation of their firm, they left the Tank without any offer to accept.
Where Is Surprise Cake Today?
Surprise Cake is doing quite well. Even though the company failed to seal a deal on the Tank, they are still doing quite well despite everything.
Nonetheless, after featuring on Shark Tank, sales surged dramatically which enabled the firm to reach the massive goal of $1 million by 2020. Furthermore, they have managed to secure the “Amazon Choice” tag, which means that they are doing quite well. As of 2022, the company is estimated to have a net worth of around $300,000
For now, Surprise Cake is focusing on product development and expanding the business to serve new markets as they come up.
Surprise Cake continues to excel within their industry continuously testing new and exciting methods of making their product stand out and remain always relevant, and their customers love it.