The coronavirus pandemic wreaked a lot of havoc on many people’s lives but Ellen Hodges and Omayya Atou decided not to let the challenges rob them of a good future. Although they could not perform music live anymore, meaning that their side jobs could not help make ends meet for them, they could use technology to their advantage.
So they launched Songlorious as a songwriting service. The Sharks were highly impressed by the presentation. By description, Songlorious is a service that offers you an original song, according to the details that you provide to the team.
Clients share their music preferences and the goal of the song during the application process. Then the professional musicians use the provided information to come up with a studio-quality song that you can use to surprise a loved one on a birthday, wedding, or anniversary.
Ellen Hodges and Omayya Atou are the pair behind the company. They are musicians but had to stop performing because of lockdown rules during the pandemic. After somebody asked them to develop a unique song for their wedding, the couple saw it as a tangible business idea and decided to invest in it.
They began producing custom songs for different clients, networking with most of the other artists to write and perform these original and customized songs. A new song can be ready within 3 days after which the customer can download it for use.
Songlorious Appearance On Shark Tank
The team appeared on season 13 of Shark Tank and they were hoping to get $400,000 in exchange for 10% of the Songlorious brand.
Their songs sold for a minimum of $45 each and they could report an income of more than $700,000 during their first year of operation. Despite their success, they were not business experts and required help to develop and incorporate more musicians.
Based on reports published on sharktankrecap.com, multiple sharks saw Songlorious as a great investment. Kevin O’Leary’s involvement in the wedding sector offered a great audience to sell this idea to, while Daymond John could help with social media marketing.
Mark Cuban and Peter Jones had good ideas about expanding this brand, even using technology like AI, which resulted in a 4-way offer of $500,000 for 40% of the Songlorious brand. The couple consulted on their own and tried to challenge the offer to get $800,000 for 40% equity.
However, the sharks insisted that they are being greedy and that the existing offer was a great one. After some hesitation and looks between them, they agreed on the offer put on the table. As of May 2022, the company has a net worth of at least $2.6 million.
Where Is The Company Today?
A quick visit and review of the Songlorious website show they are still in business, but it is unclear to what extent the deal with the sharks became a reality and made a considerable impact.
At the time of publication, it is still the early days for the partnership between the musicians and the business experts. Will they continue to sing a happy tune in the coming months and years?