Post Malone, an American rapper, singer, songwriter, guitarist, and record producer, holds a net worth of $45 million. His path to fame was paved by his debut single “White Iverson” in 2015, which achieved a spot in the top 20 of the Billboard Hot 100 chart.
His distinctive fusion of hip-hop, rock, and pop melodies resonated widely, propelling the triumph of his inaugural studio album, “Stoney,” in 2016. This record garnered multi-platinum certification and gave rise to the quadruple-platinum track “Congratulations.” Pushing creative boundaries, he followed up with the 2018 release of his second album, “Beerbongs & Bentleys,” which not only clinched the No. 1 spot on the Billboard 200 but also shattered numerous streaming records.
The album featured chart-toppers such as “Rockstar” and “Psycho,” both claiming the pinnacle of the Billboard Hot 100. Continuing his winning streak, Malone achieved further triumph with his third album, “Hollywood’s Bleeding,” in 2019. The album also debuted at No. 1 and included the chart-topping single “Circles.”
Throughout his journey, Post Malone has collected a plethora of accolades, encompassing multiple Billboard Music Awards and American Music Awards. These honors underscore his substantial sway and accomplishments within the music realm. His adeptness in traversing genres while staying pertinent stands as a testament to his exceptional aptitude and the profound imprint he has left on contemporary music.
Early Life And Career Start
Born on July 4, 1995, in Syracuse, New York, Austin Richard Post’s upbringing took place under the guidance of his father and stepmother. The family later migrated to Grapevine, Texas, following his father’s role as the Dallas Cowboys’ concessions manager. Post’s musical exposure was diverse, courtesy of his father’s past as a DJ during his youth. His engagement with music deepened in Texas, where he initiated his guitar journey and engaged in a heavy metal band.
Around the age of 14 or 15, Post adopted the stage name “Post Malone,” a blend of his surname and “Malone” from an online rap name generator. He crafted his first mixtape, “Young and After Them Riches,” at 16. After high school, he briefly attended Tarrant County College in Fort Worth, Texas, before opting to drop out and relocate to Los Angeles alongside his friend Jason Probst.
After relocating to Los Angeles, Post Malone, along with Probst and various producers and artists, established the collective BLCKVRD. Collaborating on music, some members of the group even shared living spaces in the San Fernando Valley.
During this period, Post crossed paths with Rex Kudo, who took on the production of several tracks, including the notable “White Iverson.” The track was uploaded on Post’s SoundCloud account in February 2015, and the corresponding music video followed in July of the same year.
“White Iverson” garnered acclaim from notable figures like Mac Miller and Wiz Khalifa, swiftly amassing one million views within a month of its launch. This surge in popularity drew the interest of record labels, ultimately leading Post to ink a recording deal with Republic Records in August 2015.
His network expanded to include influential rappers, most notably Kanye West. Their connection was established when Post received an invitation to perform at Kylie Jenner’s 18th birthday celebration. This encounter resulted in a collaboration on the track “Fade” from Kanye’s album “The Life of Pablo.”
After signing, Post’s initial mixtape, “August 26,” dropped in May 2016, followed by his debut studio album “Stoney” in December. The album achieved double platinum status by the RIAA in October 2017. His second album’s lead single, “Rockstar,” featuring 21 Savage, topped the Billboard Hot 100 for eight consecutive weeks after its September 2017 release.
“Psycho,” the album’s second single featuring Ty Dolla Sign, debuted at number two on the Billboard Hot 100 in February 2018. Post’s subsequent studio album, “Beerbongs & Bentleys,” released in April 2018, set a Spotify first-day streaming record with 78.7 million global streams. This album earned him four Grammy Awards nominations.
His third studio release, “Hollywood’s Bleeding,” arrived in September 2019, debuting at the summit of the Billboard 200. Notably, Post Malone also issued the albums “Twelve Carat Toothache” in 2022 and “The Diamond Collection” in 2023, featuring his eight RIAA Diamond-certified singles along with the track “Chemical.” He has announced the upcoming release of his fifth studio album, “Austin,” slated for July 2023.
In August 2018, Post Malone surpassed Michael Jackson’s 34-year-old record on Billboard’s Top R&B and Hip-Hop Albums chart. His album “Stoney” achieved its 77th week on the chart, surpassing Jackson’s “Thriller” album, which had held the record at 76 weeks. Post has also engaged in numerous collaborative musical ventures.
He teamed up with Swae Lee for “Sunflower,” a track featured on the 2018 film “Spider-Man: Into the Spider-Verse” soundtrack. Noteworthy collaborations also include the July 2019 release “Goodbyes” featuring Young Thug, as well as the 2023 track “What You Say” alongside YoungBoy Never Broke Again.
Acting as his primary songwriter, Post Malone secures a larger share of his royalties compared to many peers in the music industry. In the realm of live performances, each of his concerts yields an impressive $500,000 in gross revenue. Notably, he curates his music festival named Posty Fest, inaugurated in 2018, which remarkably sold out even before revealing the lineup.
Moreover, Post maintains lucrative partnerships with notable brands such as HyperX, True Religion, and Bud Light. His association with Bud Light, in particular, has been extensive. Beyond performing at Bud Light events like their Bud Light: Dive Bar concerts, the collaboration extended to a limited-time fashion collection jointly released in August 2019.
Post Malone Earnings
From June 2019 to June 2020, Post Malone accumulated $60 million through his diverse pursuits, positioning him as one of the globe’s top-earning rappers. A significant portion of his income was attributed to touring, where his concerts in 2019 and 2020 brought in a substantial $1.3 million per city.
His financial gains were further boosted by lucrative endorsements, with brands like Bud Light Seltzer. His collaboration with Bud Light Seltzer notably encompassed a memorable Super Bowl advertisement.
In June 2020, Post Malone introduced his own rosé label, Maison No. 9, which remarkably saw 50,000 units sold within a mere 48 hours. Diverging from many celebrity liquor ventures, Malone actively engaged with this undertaking from its inception.
He played a hands-on role by conceptualizing the distinct glass topper featured in each bottle, collaborating with winemaker Alexis Cornu to perfect the rosé’s blend, and even devising the moniker. The name, inspired by the tarot card deck’s nine swords symbolizing anxiety, is a nod to Malone’s personal experience of finding solace and relief from his anxieties through wine.
“As soon as I got old enough, I tried wine and I was like, this is helpful to me; it tastes good and it makes me feel happy.”
Post Malone also commented on his straightforward ambitions in the wine business:
“I’ve loved wine for a minute now. And Dre [London] and I were talking and we said, Why not make our own deal and see how it goes? We flew to Provence [France] and picked the grapes and made the blend and everything. And I said, this is something that I really, really like. I’m so blessed and happy that we’re crushing it the way that we are. We’re trying to make an empire so that we can drink for free and our kids can eat forever.”
Fans of Post Malone received an early glimpse of Maison No. 9. Three weeks ahead of the rosé’s debut, Malone delivered an 80-minute live-streamed performance covering Nirvana songs, aimed at fundraising for the UN Foundation’s COVID-19 Solidarity Response Fund. Bottles of Maison No. 9 were seen behind Malone during the performance, and like the subsequent launch, the concert achieved significant success, raising around $1 million for the fund.
In August 2020, he invested in Envy Gaming, becoming a co-owner. In April 2023, Malone took on the role of designing the exterior of a Raising Canes restaurant situated in Midvale, Utah.