Peekaboo Ice Cream is an ice cream firm that was launched by Jessica Weiss Levison in 2018. Jessica came to the Shark Tank competition with the hopes of getting a chance to impress the sharks with her business. She came on episode 8 of the 12th season but sadly got no deal.
The question comes, where is Peekaboo Ice Cream today? Did she become successful without a deal from the Sharks?
This company sells ice cream that is made with an assortment of vegetables. Their ice cream in itself naturally is not healthy, but the added vegetables enable people to eat healthier with their guilty pleasure. They provide a variety of flavors on their site. You can watch their video on Youtube to learn more about the brand or follow them on Instagram.
How Was The Peekaboo Ice Cream Company Launched?
Jessica Weiss Levison, who is the founder of Peekaboo Ice Cream, is a mother of three children. She got the idea for the business when she was struggling to make sure that her children take the right amount of nutrients. She was seeking ways to achieve all that without causing a lot of fuss.
Jessica knew that all children love ice cream and she immediately saw a great business idea and opportunity that can be successful.
Appearance On Shark Tank
Jessica presented a very good pitch for the Sharks. She found herself with an offer from Kevin O’Leary and Lori Greiner.
On her part, Lori Greiner offered Jessica $800,000 as a loan at 6% interest over the next three years, and a 5% equity in the company. Kevin O’Leary offered $800,000 as a loan at 9% interest over the next three years and an 8% equity in the firm.
Jessica considered all that but then decided that she was not interested in a loan and was looking for a strategic partner. The Sharks were not ready to change their offer and Jessica decided to leave the show without a deal.
Where Is The Company Today?
The Peekaboo Ice Cream firm may not have gotten any investment deal from the Shark Tank show, but they made it on their own. Sometime in November 2020, Peekaboo Ice Cream won $200,000 in the Real California Milk Snackcelerator competition.
This firm had more than five unique flavors in the range when they began and have since then also developed a range of vegan ice cream flavors. The product is available in more than 3000 locations that include places like Whole Foods, Kroger, Bristol Farms, Safeway, and a lot more.
The company is estimated to have a net worth of $3 million as of 2022. It is expected to encourage people, especially children to eat healthily.