Alex Arkhangelskiy and Henry Li are two motorcycle enthusiasts. They are the founders of the Brake Free Company. Brake Free specializes in selling a detachable helmet accessory that is designed to make the riders more visible and safer while using the roads.
The team appeared on the 8th episode of the 12th season of the popular Shark Tank show. They went there hoping to impress the sharks and score a deal of $200,000 in exchange for 10% equity in the company. As of May 2022, the company is estimated to have a net worth of around $1.5 million.
Brake Free Company specializes in selling a detachable helmet accessory that is designed to make the riders more visible and safer while driving on the roads. This Brake Free brake light senses whenever a bike decreases speed. The helmet accessory is app-less, wireless, and easy to install. Notably, the brake light can also be used by many helmets or users simultaneously. Is it confusing?
You can learn more about the brand and its products from this Youtube Video.
This company was launched when the founders, Alex Arkhangelskiy and Henry Li, wanted to develop an inexpensive motorcycle safety gear. They desired to create safety gear that can also be functional and stylish.
In that context, their product is designed to help riders to stay safe on the road and help other cars and road users see the motorcycle’s brake lights. Alex and Henry are both motorcycle enthusiasts. Hence, for them, this business venture appeared like the ideal business idea.
What Did Brake Free Get From Shark Tank?
Alex and Henry went on to the Shark Tank show hoping to get a deal of at least $200,000 for 10% equity in the firm. Their pitch went well and to their surprise, Mark Cuban and Robert Herjavec were interested in making the deal with them. They teamed up and offered Alex and Henry $200,000 for 20% equity in the firm.
The founders were quite happy with the offer and they accepted it. They happily left Shark Tank with a good deal.
Since their appearance on Shark Tank, the Brake Free firm has had lots of success in recent years. In January 2021, the firm won the MIC Gas Tank Award at the AIMExpo. After the Shark Tank episode, the company was out of stock for some time which proved just how popular it became.
They currently sell extra helmet mounds with the brake-free light on their website. You can find their products directly from their online store and buy them at affordable prices. For now, their products are available for shipping only in the United States and Canada.
You may follow them on Instagram to stay up-to-date with the brand and its announcements. With such technological innovations coming up, road users are guaranteed boosted safety which in turn will prevent cases of road carnage and loss of lives.